WHO says e cigarettes, 'smoke free' products do not help reduce cancer Philip Morris lobbying to stop WHO 'attack' on vapes and similar products Philip Morris International The Guardian Philip Morris International Announces U.S. FDA Reauthorization of IQOS as a Modified Risk Tobacco Product Philip Morris kicks off international effort to promote a smoke free future Campaign US 31 May 2019, Saxony, Dresden: A man holds the electronic tobacco heater IQOS (I quit ordinary smoking) of the tobacco group Philip Morris. The electronic tobacco stick should not be confused with