Is the dress blue or gold? The phenomenon originated in a photograph of a dress posted on Facebook in 2015. The dress was black and blue, but the conditions of the photograph The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times Is the dress blue or gold? The phenomenon originated in a photograph of a dress posted on Facebook in 2015. The dress was black and blue, but the conditions of the photograph 10 years ago, a simple photograph of a dress sparked a global debate unlike anything seen online before. Posted in 2015, the image caused people to argue intensely over whether the dress This explains how the blue black white gold dress illusion was possible. But it doesn't explain why some people saw it one way and some saw it the other, and no one seemed to see