Conspiracy or Subjectivity? An In Depth Look at the Color Changing Dress Cody Cuellar You Can Now Buy 'The Dress' In Either Blue And Black Or White And Gold What color is the dress? The True Color of White and Gold Dress (Or Blue and Black) Snickerdoodle Software The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example